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Kellogg Company Inc

Kellogg Company (NYSE:K) publishes 2012 Corporate Responsibility Report

22nd April, 2013

Kellogg Company is committed to achieving its vision of enriching and delighting the world with foods and brands that matter – while doing what’s right for the environment and society. As part of this commitment, Kellogg is pleased to announce the launch of the company’s 2012 Corporate Responsibility Report, “Better Days, Brighter Tomorrows,” available at www.kelloggcompany.com.

The company’s fifth global report - reporting at a GRI-checked application level of “B” - documents continuing progress in four key areas: marketplace, environment, workplace and community.
  • Marketplace – Kellogg launched a variety of new foods with fiber, protein, vitamins and minerals, to continue to address consumer health needs.
  • Environment – Kellogg continues to make good progress toward its 2015 goals for reducing water use and waste to landfill.
  • Workplace – Kellogg Company’s commitment to diversity was recognized by inclusion in the Top 50 Companies for Diversity list, as cited by DiversityInc.
  • Community – Kellogg contributed $52+ million in cash/products to organizations worldwide in 2012, including breakfast and hunger relief programs.
Hunger relief for children and families: Breakfasts for Better Days
Because one in eight people around the world faces food insecurity every day, and given the critical role that breakfast plays in providing a good start to the day, Kellogg and Kellogg’s Corporate Citizenship Fund is helping address hunger globally through the new Breakfasts for Better Days™ initiative.

Through Breakfasts for Better Days™ the company will donate 1 billion servings of cereal and snacks, more than half of which are breakfast, to children and families in need around the world by the end of 2016.

Kellogg Company welcomes feedback on the report at corporateresponsibility@kellogg.com. Kellogg will make a one-time, $5 donation to The Global FoodBanking Network (up to $10,000) for every person who does so through Nov. 1, 2013.
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